Authentic Traveling

Stories from off the beaten path

Gucci Osteria in Florence: Gucci’s New Restaurant


Osteria Gucci

A fashion brand isn’t the first thing we tend to associate with fine dining, but when a brand as recognizable as Gucci teams up with a three Michelin-stared chef in Florence, it makes for an experience that can’t be missed.

Gucci Osteria recently opened on January 10th, 2018 is apart of the new Gucci Garden complex including the restaurant, the Gucci Museo, and a store selling unique Gucci items unavailable in their regular locations.

The restaurant serves up traditional Italian food with a unique twist as well as more creative dishes like the Gucci burger and hot dog. The head chef Massimo Bottura is the brains behind Modena’s famous three Michelin Star restaurant, Osteria Francescana. He brings that same Michelin Star quality to Osteria Gucci, but it fortunately doesn’t come with the designer price tag.

The space is iconic with every detail well thought out. From the Gucci dinnerware to the waitstaff uniforms, everything in the restaurant has the same quality of Gucci’s brand.

Gucci Osteria is a small and intimate restaurant so reservations are strongly recommended for lunch and dinner. There are open table hours for walk-in guests between 3 pm and 5 pm, but even then it is recommended to arrive slightly before 3 pm to get a table on weekends. To make a reservation, call the restaurant between 9:30 am and 12 noon. They speak English. Phone number: +39 055 7592 7038.

We visited Gucci Osteria recently on a Sunday afternoon and used the open table hours to get in. I throughly enjoyed the experience, and I thought the food was delicious. I think the only negative was that while the prices were typical for a midrange restaurant in Florence, the portions were a bit small.

We ordered the tortellini in creamy parmesan sauce (€20) and the Gucci burger (€15). Both were excellent. I especially liked the burger because it had such a unique taste. They even serve it in an iconic pink Gucci box which really brings the whole experience together. We did not try any wine, but they have an extensive list. The service was excellent and our meals arrived quickly after ordering.

After lunch, I went upstairs to check out the Gucci Museo – a small but interesting museum highlighting Gucci’s history with a film screening and examples of their earlier products. The museum is free with a student ID.

In the store connected to Gucci Osteria, they sell the same plates, cups, and cutlery used in the restaurant as well as other Gucci Garden branded products mimicking the style of the menu and promotional materials for the osteria.

This beautiful restaurant is sure to be a feature of Instagram feeds as word gets out about this iconic eatery. I would say it is certainly a must-visit place in Florence for fashion-minded folks, but due to the small portion sizes, I’m not in a hurry to return. It is not that they were too small, but I just think it is more of a place to visit once, take some pictures, and then brag about it to your friends.


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1 Comment

  1. Shirley Stroink Joondeph

    I wish I had more time to spend inside the store. Just looking at the handbags now they are so beautiful. We had a lovely lunch.

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